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NETFLIX GOES DEEP
Posted: 111618

Streaming Giant Spending Money Like a Drunken Sailor on Content

Netflix has at least 700 original TV shows and movies on the service this year. Netflix CFO David Wells says the streaming service will spend at least $8 billion on content in 2019 is planning on adding even more content. When asked how much content spending is enough, he says "there’s no magic line where you know exactly where you are." And the company will add to their marketing spending in 2019 to over $2 billion, which is double what they are spending now. The 700 shows include 80 original productions from outside the U.S. One is their first original Arabic series called Jinn. Programming includes documentaries, comedy specials, event series, co-productions, children’s programming, anime, talk shows, reality series, drama series, comedy series, and their international distribution of Star Trek: Discovery, Riverdale and The Good Place. In 2017 Netflix had 117.6 million streaming members worldwide. And the company is considering buying some existing movie theaters to run films made by the company to make them eligible for the Oscars. The theaters would be in Los Angeles and New York. At one point they considered buying Mark Cuban’s Landmark Theatre chain, but backed off because the sale price was too high. Netflix had spent $90 million dollars on David Ayer’s Bright, which would have run in theaters if the company owned them. That number has now been dwarfed with the announcement of the Michael Bay/Ryan Reynolds film Six Underground, which has a production budget of around $150 million. The film will tell the story of six billionaires who fake their own deaths and form an elite team to take down criminals.

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